Promo Item Spotlight — 40-oz Tumblers Grab the Headlines Again
The ever-popular 40-ounce stainless-steel tumbler is back in the cultural spotlight thanks to Stanley’s newly announced collaboration with chart-topper Post Malone, set to launch on June 16, 2025. The teaser—released this week—shows the singer cruising in a school bus, sipping from an oversized cup emblazoned with his signature iconography, and has already notched millions of views across social platforms. The limited run is expected to sell out within minutes, mirroring last year’s frenzy around pastel Quenchers and demonstrating that the silhouette still has serious retail heat.
Why drinkware remains a promo powerhouse
Industry research shows drinkware’s momentum is more than a fad. In 2024 the category captured **almost 11 % of all promotional-product sales—second only to T-shirts—**marking its highest market share since records began. End-users also keep these items: 63 % of consumers hang on to logoed drinkware for at least a year, generating thousands of impressions at a cost that traditional ads can’t touch. Search data backs this up; “tumblers” and “water bottles” both landed in the top five searches for 2024, outpacing trendy newcomers.
What it means for brands this week
With the Post Malone drop poised to ignite another spike in demand, now is prime time to leverage high-capacity tumblers in your own campaigns—whether for giveaways, employee kits, or retail pop-ups. 4Merch’s quick-ship line stocks double-wall stainless styles in the hottest shapes and colorways, ready for full-wrap UV or laser decoration. Turn each cup into a personalized keepsake that keeps your message in hand long after the first sip.
Check out this link for some options of Stanley and similar items
Need ideas or art templates? Reach out to the 4Merch team and we’ll have a free digital proof on your desk within 24 hours. Because when pop culture keeps thirsting for tumblers, your brand should be on the cup everyone’s talking about.